TED Talk a day - Week 9/Day 9 - #tech

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data - and suggests a brainier way to use it.

Who doesn't like a good TV Show? You can watch this talk to understand how companies like Netflix and Amazon are using data to find the next big hit.